hinterndorfer business consultingConsulting. Coaching. With a practical perspective.

Your organisation.
With more
possibilities.
With AI.

I help B2B companies put AI to work in sales and marketing and improve the way their business operates. From the first business question to a solution your team can use.

Start a conversationExplore agentic B2B

From inquiry to quotation.

Customer inquiry by email

“We need the same parts again.”

A short message. Behind it are questions about the product, quantity, availability and customer terms.

Product
Which item?
Order
What quantity?
Delivery
When available?

This is where the sales work begins.

Illustrative workflow · not a live demo

Erich Hinterndorfer

Erich HinterndorferCross-industry C-level and consulting expertise focused on operational excellence and sustainable value creation

Meet Erich

The inquiry is simple.
Getting to a quote often isn’t.

Product knowledge here, customer data there. Your internal and external sales teams in between. When information needs to be pieced together, even everyday requests cost time and money.

This is where agentic B2B comes in.

AI that independently handles real sales tasks.

Agentic B2B means AI carries out defined tasks, works with relevant business data and prepares the next step. Rules and approvals determine where it acts independently and where your team decides.

Heyrise

Heyrise connects customer conversations with existing product, customer and business systems. A concrete approach to product guidance, quotation requests and repeat orders.

I help you identify the right use case and understand what your company needs to put it into practice.

Explore Heyrise

Understand inquiries

Even when a customer doesn’t have a product code yet.

Prepare quotations

Bring together product knowledge, customer data and terms.

Keep serving customers

Recognise recurring needs and relevant additions.

Heyrise brings together inquiries from email, voice and chat. The sales team handles approvals. Commerce, OMS, PIM, ERP, CRM and service are connected; e-commerce, B2B portals and EDI remain available channels.
How Heyrise works with your team and your existing systems.Original Heyrise illustration · sample dataView full-size illustration

Business thinking.
Through to implementation.

Technology is one part of the task. A useful starting point, clear responsibilities and a team that can work with the solution matter just as much.

Find the right starting point

We look at your sales operation and the processes behind it. Where does work go in circles? What takes up your team’s time? That gives us a specific first use case.

Priorities & use cases

Build a useful pilot

We clarify data sources, interfaces and approvals. A focused pilot shows what works in your daily operations and what still needs adjusting.

Processes & AI adoption

Make the change work every day

I support implementation and introduction to the team. Responsibilities, feedback and ongoing improvement are part of the work from the start.

Adoption & collaboration

Good ideas belong
in everyday work.

Sometimes an improvement needs a tool of its own. I develop digital applications around the way your company works. On the web and on mobile.

Fewer detours.

Capture information once, simplify handovers and connect recurring tasks.

Knowledge when it’s needed.

Make experience and information available where people can put them to use.

Ready to act. Wherever you work.

Enable decisions, feedback and collaboration where the work actually happens.

The task determines the solution: an integration, a web application or a mobile app.

Let’s talk about your processes

Everything in place.
For the next step.

  1. 1Capture information
  2. 2Add relevant knowledge
  3. 3Align with the team
  4. Act on the decision

One shared workflow. At your desk and on the move.

An illustrative digital workflow
Erich Hinterndorfer
Erich Hinterndorfer

I know sales and marketing from years of leadership experience.

More than 30 years in IT, sales and management. An independent business consultant since 2009. Today, I combine that experience with building AI and digital applications.

I work with you on the questions that matter to your business. What makes the business better? What can your team take on? How do we turn an idea into a solution people actually use?

More about me

The personal side of leadership has its place, too.

Explore coaching

What would you like to make simpler in your business?

Bring a specific question. In our first conversation, we’ll look at where you are and identify a useful next step.

Book an introductory call

Send a message & contact details